TMAS member Coloreel launches colorful collaboration

Danish luxury clothing label maxjenny! and Coloreel, with its unique technology for digital dyeing of textile thread on-demand, launches a new colorful collaboration. The collection consists of dresses embroidered with a custom logotype design where Coloreel's sustainable technique and head designer Maxjenny Forslund's creativity have been perfectly combined.

“I love how colours can leave an imprint and I am always looking for new ways to enhance and develop the Maxjenny! brand, so learning about Coloreel and the design possibilities the technology it presented both creatively and from a sustainability aspect was very inspiring.”, says Maxjenny Forslund, Founder and Designer at maxjenny! in a comment on the collaboration.

The logotype embroidery is designed with multiple-point gradients to create a graffiti spray paint effect that would not be possible with traditional embroidery.

“It is very inspiring to see how a colorful brand like maxjenny! absorbs the possibilities our technology provides fashion brands that want to enhance the creativity and sustainability of their embroideries.”, says Torbjörn Bäck, CEO at Coloreel.

Coloreel is a Swedish textile innovation brand with a groundbreaking technology for embroidery that enables high-quality coloring of textile thread on demand, unlocking a world of potential.

Find out more about the collaboration here!